Sydney’s Health Market is a really quaint little organic grocery store in Moorhead Minnesota. I’ve really grown to fall in love with the place in my years living in town. They are one of the only places in town that gets produce direct from the farmers. So I decided that I wanted to give them a makeover. I wanted to give them a look that expresses their love for the local farmers and vendors in the community.
I wanted to keep the logo simple and clean, but at the same time reflect the homey feeling you get when you walk into the store. I also wanted to stay away from a typical “eco” style theme or color scheme.