Most business owners understand how important it is to have a website. And nothing can be more exciting in the beginning of your business than the process of designing and developing your site. However, sometimes we get lost in the process. I have seen too many cases of websites that look absolutely stunning, but from a marketing perspective they fall short of their goals. From small startups to large corporations, there are some things that make profitable company websites stand out from the rest.
Ditch the homepage slider
For some reason, home page sliders have become extremely popular. For most business owners, they think it’s a great way to show off their company with a few images and some captions. But in reality, it’s a waste of space. When a customer visits your site, they’re not going to sit there and watch all of the slides. They’re going to continue to scroll down the page to find the information they’re looking for. Or even worse, they’ll just leave your website. Instead of a slider, I recommend either having a simple intro that states what your company does, or invite your customer to take action (ie make a purchase or sign up for a newsletter).
Contact info is easy to find
Surprisingly enough, a lot of company websites make the mistake of not displaying important contact information that make it easy for visitors to find. Details like your company’s name, address, and phone number should be displayed prominently on the website, and preferably on the top. Having an active google map embedded on your site is also incredibly important. Customers need to know where you’re located and how to get there.
Clear calls to action
Profitable company website owners know that it’s important that their site doesn’t just serve as a useless placeholder on the internet. Their priority is for it serve as a lead generation machine. Whether it’s trying to get customers to purchase a product online, make a phone call, or opt into a newsletter, they put content marketing strategies in place to make their website make money for them. And to make sure their campaigns are working, they’re using Google Analytics to monitor the results.
Profitable company website owners understand the value of blogging. Blogging about your industry is very important in order to establish authority, build your brand, and establish trust with your customers. They want to know that your company knows what they’re doing and you’re the best at it. Depending on the type of company, you may not have an amazing writer on staff to write blog posts, so it’s very common to hire a copywriter to write articles for the company’s behalf. And if you hire a copywriter with marketing experience, they can implement SEO strategies into your content that can help boost outreach.
Social media engagement
By now for most people this one is probably a no brainer, but social media is EXTREMELY important if your company wants a profitable website. But to take it a step further, profitable company website owners know which social media outlets work best for their business. For example, if you own a flower shop, you’re most likely going to do well on Facebook, Instagram, and Pinterest because that’s where your future customers are hanging out. However, you might not do so well on other outlets like Linkedin or Twitter just because of the nature of the platforms. A business like a flower shop is going to rely heavily on visuals and telling a story. You need to pick social media outlets where you know your customers are engaging and develop a content marketing strategy that is best suited for them.
Once you have a clear goal of what you want your website to accomplish and how you want it to serve you and your customers, implementing these changes will be easy. The key is to implement your marketing strategies in baby steps so that you don’t overwhelm yourself. And if you can make the investment, offload the work to someone else! Hiring copywriters, marketing strategists, and social media experts can work wonders for your website. And if you’re just starting out, it’s okay to take it slow. For most of us profits don’t just happen overnight, but if you make these simple changes, you’re definitely going to set yourself apart.