A website is probably one of the most important assets your business can have ( and I’m not just saying that because I build websites for a living…I promise ). When setup correctly, your website can serve as a spokesperson for your brand and attract a ton of potential visitors. This of course is easier said than done. If you have invested the time in building a website — whether building it yourself or hiring a designer to do it, It can feel very frustrating when you aren’t getting the visitors you hoped for. Before you throw in the towel and decide that your website is doing nothing more than collecting dust on the internet, here are some common problems most websites have, and some solutions on how to increase traffic.
Your site is slow
On average 40% of people abandon a website that takes more than 3 seconds to load. Some would argue that metric is even lower. According to Moz, Google has indicated that site speed is one of the signals used by its algorithm to rank pages. If you notice that your site is slow loading and sluggish, it might be time to make some improvements.
How to fix:
- Enable Browser Caching
- Minify CSS and JS files
- Compress Images
- Consider using a CDN for images and digital downloads
Your site is not mobile friendly
The majority of people spend most of their time browsing the internet and conducting business on their mobile devices. So it’s very important for users to easily navigate your site no matter what device they use; Whether it’s their smartphone, tablet, or desktop. It’s also important for search results. As of April 21, 2015, mobile friendliness became a ranking signal in its search algorithm.
How to fix:
Most Premium WordPress themes have mobile friendly design out of the box. Even services like Squarespace and Weebly have mobile friendly website templates. If your website is not mobile friendly, purchasing a WordPress theme or using a website builder service is a good option if you don’t have the budget to hire a web designer.
No social media presence
Social media is one of the best ways to bring awareness to your site. It’s also a great way to build your audience and start conversations. The more you engage with your audience, the more likely they are to share your content and posts.
How to fix:
Pick a couple of social networks and commit to posting content on a regular basis. The key here is to not sign up with every possible social network you can think of. If you sign up for too many, you won’t have enough time to manage them all and have meaningful engagement with your audience.
You’re not blogging enough
Another really great way to increase traffic to your website is with blogging. While blogging doesn’t directly result in increased traffic. It’s a really great long term strategy. Blogging allows you to establish authority in your field. Blogging also gives you the opportunity to educate your readers. Blogging in combination sharing your content on social media gets conversations going. It gets people to ask questions. Which in turn gives you loyal readers over time.
How to fix:
Commit to a regular schedule for posting blogs. This could be once a week, or even once a month. But regardless of the frequency, it has to stay consistent. Consistency ensure that your content is being put in front of the eyes of your audience, and search engines favor websites that post content consistently. If you don’t have time to write blog posts on a regular basis, consider hiring a copywriter to create content for you.
To sum it up
These are just a few key points on how to increase traffic to your website, and they are really just the beginning. It’s important to remember that improvements are not going to happen over night. This process takes time and a lot of hard work. But I promise you, if you’re patient and stick to it, the results will be rewarding in the end.